{"id":3569,"date":"2025-01-13T15:01:38","date_gmt":"2025-01-13T15:01:38","guid":{"rendered":"https:\/\/leedska.com\/?p=3569"},"modified":"2025-01-13T15:01:39","modified_gmt":"2025-01-13T15:01:39","slug":"leeds-brand-good-hair-day-a-renowned-hair-care-products-manufacturer","status":"publish","type":"post","link":"https:\/\/leedska.com\/en\/eternal-3569-leeds-brand-good-hair-day-a-renowned-hair-care-products-manufacturer","title":{"rendered":"Leeds Brand: \u201cGood Hair Day,\u201d a Renowned Hair Care Products Manufacturer"},"content":{"rendered":"\n<p>Leeds is renowned across the country for its numerous companies and factories. Today, we focus on a famous hair care brand, Good Hair Day (GHD). This company produces hair straighteners used by over 50,000 salons worldwide and has even been a sponsor of hair tools for the Victoria\u2019s Secret Fashion Show. Let\u2019s explore the story behind this beauty brand. Next on <a href=\"https:\/\/leedska.com\/\">leedska.com<\/a>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a4b0353465ec\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #090909;color:#090909\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #090909;color:#090909\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a4b0353465ec\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/leedska.com\/en\/eternal-3569-leeds-brand-good-hair-day-a-renowned-hair-care-products-manufacturer\/#The_History_of_the_Brand\" >The History of the Brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/leedska.com\/en\/eternal-3569-leeds-brand-good-hair-day-a-renowned-hair-care-products-manufacturer\/#Brand_Development\" >Brand Development<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/leedska.com\/en\/eternal-3569-leeds-brand-good-hair-day-a-renowned-hair-care-products-manufacturer\/#Charitable_Initiatives\" >Charitable Initiatives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/leedska.com\/en\/eternal-3569-leeds-brand-good-hair-day-a-renowned-hair-care-products-manufacturer\/#How_to_Straighten_Hair_Safely_with_GHD_Styling_Tools\" >How to Straighten Hair Safely with GHD Styling Tools<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_History_of_the_Brand\"><\/span>The History of the Brand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The history of Good Hair Day began in 2001 when Martin Penny, Gary Douglas, Susan Powls, and Robert Powls founded the company, commonly known as GHD. The trio from Leeds acquired the rights to a hair straightener from a South Korean inventor. Initially, GHD operated through word-of-mouth and gained customers organically. However, the brand launched its first advertising campaign two years later.<\/p>\n\n\n\n<p>By 2004, the brand expanded to the North American market, significantly contributing to its growth and earning \u00a337 million in revenue that year. Two years later, The Jemella Group, the brand&#8217;s owner, was sold, marking the beginning of frequent ownership changes. In 2013, Lion Capital acquired GHD for \u00a3300 million.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/cdn.leedska.comhttps:\/\/cdn.leedska.com\/wp-content\/uploads\/sites\/72\/2024\/05\/twentyfour_03.jpg\" alt=\"\" class=\"wp-image-2999\" srcset=\"https:\/\/cdn.leedska.com\/wp-content\/uploads\/sites\/72\/2024\/05\/twentyfour_03.jpg 1000w, https:\/\/cdn.leedska.com\/wp-content\/uploads\/sites\/72\/2024\/05\/twentyfour_03-300x200.jpg 300w, https:\/\/cdn.leedska.com\/wp-content\/uploads\/sites\/72\/2024\/05\/twentyfour_03-768x512.jpg 768w, https:\/\/cdn.leedska.com\/wp-content\/uploads\/sites\/72\/2024\/05\/twentyfour_03-696x464.jpg 696w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brand_Development\"><\/span>Brand Development<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>By 2013, Good Hair Day had grown exponentially, with sales exceeding \u00a3150 million annually. The brand sold over two million hair straighteners in thousands of salons globally. In 2016, GHD changed ownership again when Coty Inc. purchased the company for \u00a3420 million.<\/p>\n\n\n\n<p>GHD consistently innovated its product range. Notable products include the V Gold Series Styler, Air Professional Hair Dryer, Eclipse Hair Straightener, Aura Hair Dryer, the curling line ghd Curve, and the Platinum Styler. Recent advancements include the Platinum Plus Styler.<\/p>\n\n\n\n<p>The brand also executed creative advertising campaigns featuring iconic characters like Rapunzel, Red Riding Hood, and Cinderella. In 2011, the brand launched the Scarlet Collection with Katy Perry and later collaborated with Victoria\u2019s Secret, becoming a long-time sponsor of its annual fashion shows.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Charitable_Initiatives\"><\/span>Charitable Initiatives<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In addition to business success, Good Hair Day is committed to philanthropy. In 2004, the company raised over \u00a32.5 million for the charity Breakthrough Breast Cancer. Every year, the brand produces limited-edition pink hair straighteners, donating \u00a310 from each sale to charity. GHD also supports shelters assisting women facing domestic violence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Straighten_Hair_Safely_with_GHD_Styling_Tools\"><\/span>How to Straighten Hair Safely with GHD Styling Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>GHD is known for its high-quality hair straighteners, but proper usage is crucial to avoid damaging your hair. Follow these steps for safe and effective styling:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Wash Your Hair: Clean hair is essential before using straightening tools. Use shampoo and conditioner with smoothing and hydrating properties for the best results.<\/li>\n\n\n\n<li>Dry Excess Moisture: Use a towel to gently remove excess water without rubbing or damaging the hair structure.<\/li>\n\n\n\n<li>Apply Heat Protection: Always use a heat-protectant spray or serum before blow-drying or straightening. If unavailable, lightweight oils like argan or coconut oil can work as substitutes.<\/li>\n\n\n\n<li>Blow-Dry Hair: Dry your hair with a blow dryer on a low heat setting to minimise frizz and prepare it for straightening.<\/li>\n\n\n\n<li>Set the Right Temperature: For thick and coarse hair, use 170-200 \u00b0C; for coloured hair, 130-160 \u00b0C; for fragile hair, 120-150 \u00b0C. For medium-thickness hair, 150-180 \u00b0C is ideal.<\/li>\n\n\n\n<li>Section Your Hair: Divide your hair into sections for better straightening results. Use lower temperatures for fringes or thin sections.<\/li>\n<\/ol>\n\n\n\n<p>Good Hair Day has made an incredible impact in the haircare industry, combining innovation, style, and social responsibility. With high-quality products and global recognition, GHD continues to set the standard in beauty tools.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leeds is renowned across the country for its numerous companies and factories. Today, we focus on a famous hair care brand, Good Hair Day (GHD). This company produces hair straighteners used by over 50,000 salons worldwide and has even been a sponsor of hair tools for the Victoria\u2019s Secret Fashion Show. Let\u2019s explore the story [&hellip;]<\/p>\n","protected":false},"author":404,"featured_media":3003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1036],"tags":[1694,2640,2634,2639,2643,2641,2638,2644,2633,2642,2632,2645,2646,2636,2635],"moimportance":[34,33],"motype":[1045],"moformat":[1522],"class_list":{"0":"post-3569","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-style-and-beauty","8":"tag-good-hair-day","9":"tag-breakthrough-breast-cancer","10":"tag-ghd-charity-initiatives","11":"tag-ghd-curve-curling","12":"tag-ghd-hair-straighteners","13":"tag-ghd-history","14":"tag-ghd-platinum-plus","15":"tag-ghd-products","16":"tag-ghd-styling-tools","17":"tag-hair-straightening-tips","18":"tag-haircare-innovation","19":"tag-katy-perry-scarlet-collection","20":"tag-leeds-beauty-brands","21":"tag-leeds-brands","22":"tag-victorias-secret-sponsor","23":"moimportance-golovna-novina","24":"moimportance-retranslyacziya-v-agregatori","25":"motype-eternal","26":"moformat-c-l"},"_links":{"self":[{"href":"https:\/\/leedska.com\/en\/wp-json\/wp\/v2\/posts\/3569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leedska.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leedska.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leedska.com\/en\/wp-json\/wp\/v2\/users\/404"}],"replies":[{"embeddable":true,"href":"https:\/\/leedska.com\/en\/wp-json\/wp\/v2\/comments?post=3569"}],"version-history":[{"count":1,"href":"https:\/\/leedska.com\/en\/wp-json\/wp\/v2\/posts\/3569\/revisions"}],"predecessor-version":[{"id":3570,"href":"https:\/\/leedska.com\/en\/wp-json\/wp\/v2\/posts\/3569\/revisions\/3570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leedska.com\/en\/wp-json\/wp\/v2\/media\/3003"}],"wp:attachment":[{"href":"https:\/\/leedska.com\/en\/wp-json\/wp\/v2\/media?parent=3569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leedska.com\/en\/wp-json\/wp\/v2\/categories?post=3569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leedska.com\/en\/wp-json\/wp\/v2\/tags?post=3569"},{"taxonomy":"moimportance","embeddable":true,"href":"https:\/\/leedska.com\/en\/wp-json\/wp\/v2\/moimportance?post=3569"},{"taxonomy":"motype","embeddable":true,"href":"https:\/\/leedska.com\/en\/wp-json\/wp\/v2\/motype?post=3569"},{"taxonomy":"moformat","embeddable":true,"href":"https:\/\/leedska.com\/en\/wp-json\/wp\/v2\/moformat?post=3569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}